Erich Kadow Interpretation and Design Ltd

The Wyre Forest landscape is located near Bewdley on the doorstep of the Black Country, in the countryside of the Worcestershire and Shropshire borders. The rural landscape of traditional orchards, idyllic secret valleys, tranquil open pastures and majestic woodlands includes one of the largest areas of ancient woodland in England.

Working with LDA Design and Continuum we were commissioned by the Wyre Forest Partnership Scheme to develop an Interpretation Strategy to help tell the story of the Wyre Forest landscape and identify the most appropriate ways to help visitors unravel its secrets.

Completed in May 2008, our proposals were well received and set out to answer all the important questions regarding the interpretation of the Wyre Forest Landscape:

  • Why interpret the Wyre Forest landscape?
  • What is being interpreted?
  • Who is it being interpreted for?
  • How will it be interpreted?
  • Where will the interpretation be located?

In so doing we considered the aims and objectives of the project – the vision, the key messages and supporting themes, the target audiences and ways in which to engage with these audiences across the Wyre Forest landscape and its component sites.